Insights from the Funding HQ February webinar by Jenni Giblin
As we move into 2026, one of the biggest shifts I’m seeing across the sector is this: fundraising is no longer about transactions. It’s about investment.
Whether we’re talking to philanthropists, corporates, or grant-makers, funders are increasingly thinking like investors. They want to know the difference their support will make, not just the activity it will fund. They are looking for outcomes, long-term impact, and organisations that are clear about where they are heading.
In the philanthropic space, we’re seeing fewer donors overall, but those who are giving are doing so more strategically and with higher expectations. Major gifts and bequests are becoming more prominent, and relationships are more important than ever. The charities that will thrive are the ones that invest time in building genuine connections, telling a compelling story, and stewarding their supporters well.
Corporate partnerships are also evolving. The old sponsorship model is giving way to deeper, more aligned partnerships. Businesses want to support causes that reflect their values, engage their staff, and demonstrate measurable impact. The strongest partnerships I’m seeing are multi-year, strategic, and built around shared outcomes.
Grants will always be an essential part of the New Zealand funding landscape. But they are becoming more competitive and more impact-focused. Grants alone are rarely enough to sustain an organisation. They need to sit alongside philanthropy, corporate partnerships, and regular giving as part of a diversified funding strategy.
One area I believe will be critical for many organisations in 2026 is regular giving. It provides predictable income, builds strong relationships with donors, and is particularly attractive to younger supporters. For many charities, it is the foundation of long-term financial resilience.
We also can’t ignore the election factor. Policy shifts and funding changes can create uncertainty, which makes diversification even more important. Organisations that rely too heavily on a single funding source may find themselves exposed.
So what will successful charities do in 2026? They will position themselves as investment opportunities. They will focus on a small number of meaningful donor and corporate relationships. They will grow regular giving. And they will build diversified funding models that are resilient and future-focused.
The core message is simple: funders are investors in impact, and relationships, not transactions, drive revenue.